Color of course, plays a very important
role in these projects. It was not until after 1950 that much attention was
even given to what the container of a product looked like. Most items were
packaged in functional wrappers that were designed to protect and deliver. But
that has all changed. These days, impulse purchasing makes up almost 75 percent
of the consumer spending, and if the package fails to project the right
message, it might be left sitting alone on the shelf.
Prior to the debut of a product, teams
research such decisions as bold versus soft colors, what the lettering looks
like, placement of packaging banners and how large the container should be.
What Makes Up A Good Design?
As consumers, if we are aware of the work that goes behind presenting a product in the most eye-catching package, we will be able to look past it and take a hard look at the product itself. After all, that is what we are really purchasing.
So what works best for which products? Does the color yellow sell more salsa? Does red work better for cleaning products? Well, just for fun I have included a quiz for you to see how strong your instinct of color and it's salability factor might be in the grocery store. Have fun and good luck!
excerpt by Donna L.Montaldo.Package Design - How it Affects What You Buy.
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